Narrow search
Showing 1 - 3 of 3
Cover Image
Wine packaging: marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson; Taylor, D. Christopher; Deale, Cynthia S. - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 215-237
The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to intense price competition. To differentiate wines, a...
Persistent link: https://www.econbiz.de/10010669600
Cover Image
The effect of belonging to an alcohol-proscribing religious group on the relationship between moderate alcohol consumption and mortality
Hayward, R. David; Krause, Neal - In: Social Science & Medicine 101 (2014) C, pp. 1-8
The purpose of this study was to examine whether belonging to a religious group that proscribes alcohol use moderated … the relationship between moderate alcohol use and mortality. Data came from the Americans' Changing Lives study, based on … indicated that, consistent with previous research, moderate alcohol consumption (two drinks or fewer per day on average) was …
Persistent link: https://www.econbiz.de/10010743768
Cover Image
Specificity of early movie effects on adolescent sexual behavior and alcohol use
O'Hara, Ross E.; Gibbons, Frederick X.; Li, Zhigang; … - In: Social Science & Medicine 96 (2013) C, pp. 200-207
Adolescents' movie sex exposure (MSE) and movie alcohol exposure (MAE) have been shown to influence later sexual … alcohol use among a national sample of 1228 U.S. adolescents. Participants reported their health behaviors and movie viewing … risky sex and past month alcohol use at ages 18–21. For both men and women, MAE predicted alcohol use, mediated by age of …
Persistent link: https://www.econbiz.de/10010702835