The purpose of this study was to investigate the relative importance of online travel product selection attributes and examine the variations in their importance due to travel buying behaviour and demographic characteristics. The reliability and validity of the instrument were assessed prior to...

Globalisation means huge quantities of goods and money moving all over the world without borders. Global markets exists because trade does, because multinationals, trading companies, national and international retailers exist. Faced by the quantity of goods flowing and the mass of money moved...

China’s rapid economic growth has increased consumers’ disposable income evidently. With the improvement of living standards, Chinese people have increasingly concerned about their life quality, especially when buying consumable commodities like food, toys and clothing as well as durable...

This research addresses questions related to the development of guanxi between Taiwanese buyer companies and their Taiwanese and Chinese supplier companies in China. This research's theory development is suited to case study, and theory development as part of the design phase is essential,...