Greenacre, Luke; Freeman, Lynne; Donald, Melissa - In: Journal of Business Research 66 (2013) 7, pp. 948-954
This paper compares social network and tribal theory for their fit with the behaviour of real music communities. These …, measure, and interact with communities of consumers. The bases for this comparison are how these perspectives treat community … boundary demarcation, communication processes, and the temporal order of events in community creation. Results indicate that …