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~source:"repec"
~subject:"Deutschland"
~subject:"Fernsehprogramm"
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Die Werbung als Nachfragedeterminante für Druckerzeugnisse
Grefermann, Klaus
- In:
Ifo Schnelldienst
43
(
1990
)
04
,
pp. 12-16
Netto-Werbeumsatz beträgt 85%, der Anteil der elektronischen Medien 12%. Vergleiche mit den USA (Printmedien 54%,
Fernsehen
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