Stéphane, Ganassali; Paola, Cerchiello; Nadine, Hennings; … - In: Micro & Macro Marketing (2008) 1, pp. 71-92
This paper aims at studying the homogeneity of the young European consuming patterns. Designed for both educational and research objectives, the study is based on a simplified model of young people purchasing behaviour, including decision determinants, influencers and personal values. A common...