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Consumer Neuroscience and Neuromarketing: What New on Marketing Research?

Michela, Balconi - In: Micro & Macro Marketing (2014) 2, pp. 229-240

decision, such as emotion and cognition. This special Issue intends to bring forward new results and fresh insights into this …

Persistent link: https://www.econbiz.de/10010968489

Water Cognition and Cognitive Affective Mapping: Identifying Priority Clusters Within a Canadian Water Efficiency Community

Wolfe, S. - In: Water Resources Management 26 (2012) 10, pp. 2991-3004

level. It is this interplay between individuals’ cognitive processing and emotion, along with group decision-making about …

Persistent link: https://www.econbiz.de/10010997929

Novin, Sheida; Tso, Ivy; Konrath, Sara - In: Journal of Happiness Studies 15 (2014) 5, pp. 995-1014

Cross-cultural comparisons demonstrate that subjective well-being (SWB) is rated lower among East Asian than Western individuals. Regardless of such cultural differences, however, factors that predict SWB among people from various cultures may be similar. In the current study we demonstrate the...

Persistent link: https://www.econbiz.de/10010999059

Affective Reactions to One’s Whole Life: Preliminary Development and Validation of the Ontological Well-Being Scale

Şimşek, Ömer; Kocayörük, Ercan - In: Journal of Happiness Studies 14 (2013) 1, pp. 309-343

In line with the perspective provided by the intentional paradigm which claims that the measures of subjective well-being (SWB), whether cognitive or affective, should refer to life itself, the Ontological Well-Being Scale (OWBS) has been operationalized. The research reported herein was aimed...

Persistent link: https://www.econbiz.de/10010999071

Quantifying the Value of Emotions Using a Willingness to Pay Approach

Lau, Hi; White, Mathew; Schnall, Simone - In: Journal of Happiness Studies 14 (2013) 5, pp. 1543-1561

People generally seek out positive moods and avoid negative moods; however, it is unclear which motivation is more pronounced. Two studies addressed this issue by developing a value-based ranking of emotions based on the willingness to pay (WTP) approach. The approach utilizes money’s cardinal...

Persistent link: https://www.econbiz.de/10010848342

Marketing and Neuroscience: How Electroencephalographic Tools Could Help to Design and Analyze Commercial Advertising Campaigns

Giovanni, Vecchiato; Giulio, Maglione Anton; Patrizia, … - In: Micro & Macro Marketing (2014) 2, pp. 279-294

Neuromarketing is the multidisciplinary field of research whose aim is to investigate the consumers' reaction to commercial advertisements, or to the product appreciation, from a neuroscientific perspective. In fact, there are high hopes that neuroimaging technology could cope with some of the...

Persistent link: https://www.econbiz.de/10010950557

A Multi-Agent Emotional Society Whose Melodies Represent its Emergent Social Hierarchy and Are Generated by Agent Communications

Kirke, Alexis; Miranda, Eduardo - In: Journal of Artificial Societies and Social Simulation 18 (2015) 2, pp. 16-16

In this article a multi-agent system is presented which generates melody pitch sequences with a hierarchical structure. The agents have no explicit melodic intelligence and generate the pitches as a result of artificial emotional influence and communication between agents, and the...

Persistent link: https://www.econbiz.de/10011220323

The Fabric of Society: An Investigation of the Emotional and Sensory Experience of Wearing Denim Clothing

Candy, Fiona - In: Sociological Research Online 10 (2005) 1

This article aims to open up the realms of sensory experience and affect in connection with the wearing of clothing. By creating a visual focus on denim, an 'ordinary' everyday style of generic urban dress, my intention is to present a new approach to the study of clothing in general. This...

Persistent link: https://www.econbiz.de/10005248004

When happiness pays in negotiation

Pietroni, Davide; Kleef, Gerben; Rubaltelli, Enrico; … - In: Mind and Society: Cognitive Studies in Economics and … 8 (2009) 1, pp. 77-92

Persistent link: https://www.econbiz.de/10005016184

Bringing emotion to strategic issue diagnosis: contributions from emotion psychology and social psychology

Garcia-Prieto Sol, Patricia; Tran, Véronique; … - Centre Emile Bernheim, Solvay Brussels School of … - 2009

the organizational performance. But to date little has been said about the role of emotion in the process of strategic … discussed from a purely cognitive perspective. First, we build on cognitive appraisal theory of emotion to better predict … individual emotional and behavioral responses to strategic issues. Second, we integrate concepts from intergroup emotion theory …

Persistent link: https://www.econbiz.de/10005146703