Kemper, Jan; Schilke, Oliver; Reimann, Martin; Wang, Xuyi; … - In: Journal of Business Research 66 (2013) 10, pp. 1954-1963
Despite corporate social responsibility (CSR) having become a key strategy for firms to use in advancing on a … sustainable path, the role of CSR for firm performance outcomes remains poorly understood. Thus, in a large empirical study across … several industries and countries, we examined CSR as moderator of the relationship between marketing capabilities and firm …