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Panel 3: Challenges for Europe´s political institutions and society

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Advancing Global Trade: Pro Liberalisation and Development

Neary, Peter; Ainars S¡lesers; Krubasik, Edward G.; … - In: CESifo Forum 4 (2003) 2, pp. 52-67

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Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets

Helm, Roland; Gritsch, Stephanie - In: International Business Review 23 (2014) 2, pp. 418-428

The degree of adaptation or standardization of the marketing program is critical in international business ventures …

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The Globalization of Values A Comparison of the United States and the Kingdom of Jordan

Noble, Stephanie M.; Schewe, Charles D. - Institutet för Ekonomisk Forskning, Ekonomihögskolan - 2004

Globalization is creating similar environments for younger consumers around the world. With younger individuals being … standardization might not have been an option with their parents. …

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Globalization and the Crisis by Barry Eichengreen

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