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Comunicarea integrata de marketing, sursa a crearii avantajului competitiv
Ivanov, Adelina Eugenia - In: Revista de Marketing Online (Journal of Online Marketing) 6 (2012) 1, pp. 49-58
Adaptarea continua a organizatiei este necesara datorita modificarilor care intervin in nevoile si asteptarilor clientilor, dar nu trebuie neglijate strategiile si eforturile concurentilor pentru castigarea unei pozitii pe pietele-tinta ale organizatiei. Oricare element al mixului comunicational...
Persistent link: https://www.econbiz.de/10010838865
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Semnificatia mesajelor comunicationele difuzate prin intermediul Blogosferei
Iosub, Irina; Orzan, Gheorghe - In: Revista de Marketing Online (Journal of Online Marketing) 6 (2012) 1, pp. 59-65
Indiferent de tipul de blog folosit, natura mesajului, acuratetea informatiilor precum si credibilitatea acestora sunt esentiale pentru atingerea obiectivelor. Specialistii in comunicarea online spun ca blogul presupune in primul rand un dialog intre companie si publicul sau, iar temele...
Persistent link: https://www.econbiz.de/10010602427
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Moving Towards a More Dynamic Business Sector in Spain
Pandiella, Alberto González - Economics Department, Organisation de Coopération et … - 2014
Policy efforts to revitalise entrepreneurship and investment in Spain are key to generating growth and new jobs. The government has a substantial reform program to make it easier to do business in Spain, which should in some cases be deepened. Boosting economic growth requires a new generation...
Persistent link: https://www.econbiz.de/10011276814
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The role of knowledge transfer and network relationships for stimulating growth in the professional services sector
Eibel-Spanyi, Katalin; Freeman, Susan - In: International Journal of Economics and Business Research 3 (2011) 5, pp. 494-513
This paper examines the central role of knowledge transfer and network relationships in the context of services …
Persistent link: https://www.econbiz.de/10009352474
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Método para la valuación empírica del proceso de innovación en los establecimientos de servicios turísticos
Rodríguez Torres, Federico; Andrade Vallejo, María … - In: Revista Nicolaita de Estudios Económicos VI (2011) 1, pp. 63-86
This research takes up the proposal for the analysis of the innovation process in enterprises of tourist services in a …
Persistent link: https://www.econbiz.de/10010991605
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Innovation and the Growth of Service Firms:The Polish Case
Szczygielski, Krzysztof; Grabowski, Wojciech; Woodward, … - CASE-Center for Social and Economic Research - 2013
service firms in 2004-2009. Firms that introduced new services or marketing techniques experienced stronger growth. Process …
Persistent link: https://www.econbiz.de/10010857954
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Job Creation Effects of R&D Expenditures: Are High-tech Sectors the Key?
Bogliacino, Francesco; Piva, Mariacristina; Vivarelli, Marco - Institute for Prospective Technological Studies (IPTS), … - 2011
sample. However, this positive significant effect corresponds to the high-tech sector and services, while the effect is not …
Persistent link: https://www.econbiz.de/10010886125
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Reducing Productivity and Efficiency Gaps: the Role of Knowledge Assets, Absorptive Capacity and Institutions
Foster-McGregor, Neil; Pöschl, Johannes; Rincon-Aznar, Ana - Wiener Institut für Internationale … - 2014
Summary This study analyses the impact of knowledge assets on productivity and technical efficiency in the EU, as well as their role in the process of knowledge transfer. The analysis covers the role of the institutional and regulatory environment in affecting productivity and technical...
Persistent link: https://www.econbiz.de/10010934678
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From Growth to Prosperity: Policy Perspectives for Trinidad and Tobago
Artana, Daniel; Thomas, Wendell; Rojas-Suárez, Liliana; … - Inter-American Development Bank
improved social services. In this context, we believe the timing of this report to be most opportune. To achieve sustainable …
Persistent link: https://www.econbiz.de/10010943576
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Trade in services competitiveness: An assessment methodology
Goswami, Arti Grover; Sáez, Sebastián - In: Journal of International Commerce, Economics and Policy … 05 (2014) 01, pp. 1440001-1
The share of developing countries in exports of world services increased from 15% in 2000 to 21% in 2011. Interestingly …, in many of the developing economies, the growth in services exports is derived from not just traditional services, but … also from modern, high-value, skill-intensive services. Given the rising importance of services, this paper develops a …
Persistent link: https://www.econbiz.de/10011011360