This paper analysed the intermediary effect of market orientation as a variable that can change the business performance of some markets especially SMEs. Market orientation which plays a significant role in marketing and give rise to the organisation's competitive advantage and success and...

SMEs’ relation towards marketing and their marketing practices are as yet unexplored research areas in Hungary. This study focuses on the market orientation of Hungarian small and medium-sized companies, with a special focus on the interrelation between market orientation and leadership style....

The paper presents relationships between market orientation (MO), knowledge management (KM) and growth and development of small and medium-sized enterprises (SMEs). Two basic questions are stated for this study: (1) what are the relationships between those two concepts, KM and MO, and growth of...

Most research on market orientation, and performance was related to big firms. In this study, based on the theoretical framework, a model was developed to investigate the effect of market orientation on business performance in small firms. To test the relationships among the variables, data from...

(VF)L’impact positif de l’orientation marché, qui est une orientation stratégique des organisations, sur leur performance est communément admis. Pourtant, certains travaux peinent à observer cet effet. Dans cet article, nous proposons un état des connaissances établies sur ce point :...

We investigated the effects of environmental uncertainty on South Korean apparel retailers' performance and market-orientation (MO) strategies and the effects of their MO strategies on their performance. Market turbulence negatively affects the retailers' performance and use of some MO...

Ces dernieres annees, les villes ont accorde un interet croissant a leur capacite de generer, d'attirer et de retenir leur capital humain. Une mesure de ce capital est l'emploi dans les professions liees aux sciences et au genie. Nous comparons la part de l'emploi attribuable a ces professions...