The interactive nature of social networking sites contributes to reinforcethe engagement between consumers and brands in terms of cocreationof shared values. In this context, Twitter - the most popularmicroblogging service in the world - seems to act as a new frontier forviral marketing...

We introduce a stochastic model which describes the information diffusion on the network of a popular web service, Twitter. Restricting our attention to the daily diffusion from a popular account, we model the information diffusion as a random multiplicative process. We justify our model by...

The instrumental benefits of firm’s CSR activities are contingent upon the stakeholders’ awareness and favorable attribution. While social media creates an important momentum for firms to cultivate favorable awareness by establishing a powerful framework of stakeholder relationships, the...

This article focuses on crisis management and leadership by executives, boards, and institutions and applies research on resilience, power, and sensemaking in the analysis of the ousting and subsequent return of a chief executive by the board of directors. Insights are shared on the transparency...

There is an increasing use of social media on a global scale and it has been causing organizations to restructure and adjust their marketing activities. The goal of achieving a sustainable competitive advantage makes it crucial to adapt to the ever-changing trends in the market. Social media...

The paper discusses opportunities to utilize the series of micro-blogs as provided by the Twitter in observation of opinion dynamics. The spontaneity of tweets is more, as the service is attached more to the mobile communications. The extraction of information in the series of tweets is...

If more conservation-minded citizens were aware of certain environmental threats and how to resolve them, these issues could be resolved more effectively. Scientific conferences focusing on conservation bring together countless experts on environmental problems and solutions, but are not an...

With the rise of social media, many library and information services have begun to incorporate a wide variety of social media and social networking applications into their systems and services. Among the mainstream social networking applications, micro-blogging, in general, and Twitter, in...

The wide-spread use of online social networking sites has sparked many psychological issues and research around the globe. A unique phenomenon has come into existence in which people rely on Facebook to satisfy their attachment need. It is one of the very innately psychological needs that...

The world is swiftly evolving. We now face the challenge of adapting the business sector to the increasingly dynamic transformation brought about by Web 2.0 technologies and social networks in particular. The extensive use of social networking sites (SNSs) such as Facebook, Twitter and LinkedIn...