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An empirical study was conducted of employed professionals, representative of the marketing and financial services …
Persistent link: https://www.econbiz.de/10008755371
The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to intense price competition. To differentiate wines, a...
Persistent link: https://www.econbiz.de/10010669600
The purpose of this study was to investigate the relative importance of online travel product selection attributes and examine the variations in their importance due to travel buying behaviour and demographic characteristics. The reliability and validity of the instrument were assessed prior to...
Persistent link: https://www.econbiz.de/10010669612
For membership programmes, segmentation is an important marketing tool to define groups who share common …
Persistent link: https://www.econbiz.de/10010816759
The sub-prime crisis began in mid-2007 as a bursting of the US housing market bubble and became a truly global meltdown in 2008. Renewed instability in financial markets precipitated awareness of how policy makers must react to systemic failures. This paper discusses the primary policy issues...
Persistent link: https://www.econbiz.de/10009352452
questions. The findings offer some useful considerations for marketing managers, especially on topics such as product …
Persistent link: https://www.econbiz.de/10010669649