Zsuzsanna GyÅ‘ri; Ócsai, András - In: World Review of Entrepreneurship, Management and … 10 (2014) 1, pp. 52-65
In this paper, we describe how we conducted in-depth empirical research about the value-background and coping strategies of ecologically-oriented enterprises in Hungary. It is a common belief that companies that have an ecological orientation are at a disadvantage on competitive markets because...