Lussier, Robert N.; Sonfield, Matthew C.; Corman, Joel; … - In: American Journal of Business 16 (2001) 1, pp. 29-38
of innovation and risk lead to prescriptions of appropriate strategies. Concurrently, this model was empirically tested …,Ó Òmaintain innovation,Ó Òlower the costs of developing and/or maintaining oneÕs venture,Ó Òdefend product/service as it is now …