Burson, Katherine; Faro, David; Rottenstreich, Yuval - In: Management Science 59 (2013) 3, pp. 545-555
Previous endowment effect experiments have examined circumstances in which people encounter a single unit of a good (e.g., one chocolate). We contrast single-unit treatments with multiple-unit treatments in which participants encounter several units of a good (e.g., five chocolates). We observe...