The expansion of social networks begins to put their stamp of increasingly powerful over all economic activities. Traditional client translates himself into center of social networks and thus becomes a social client, resulting in chain reactions; marketing campaigns taking place in its...

Marketing channel is a network of many intermediaries. When it comes to India, they have a lot of mutual interactions compared to what is witnessed in other parts of the world. They are both organised and unorganised structures, but the most interesting feature is that they are largely...

This study is aimed at both researchers and public relations (PR) practitioners. The use of social media tools and technologies — such as blogs, social networking, microblogging, podcasts, etc. — is a very important factor for PR practitioners, helping them to improve important...

In the past few years, e-government has been a topic of much interest among those excited about the advent of Web 2.0 technologies. This paper reviews the recent literature concerning Web 2.0, social media, social networking, and how it has been used in the public sector. Key observations...

This study was intended to frame current changes of farms and consumers in the new virtual contexts. This research analysed consumers' different purchasing attitudes in a traditional or virtual context. Here, we presented the first results of an in-progress research that may explain the new...

Social networking, through media such as Twitter and Facebook, is changing influence streams on consumer (customer) attitudes and behaviours. The direct and readily available consumer-to-consumer communication, made accessible through social networking, provides a repository of information from...

The purpose of this paper is to explore profiles of secondary school students’ use of social media and determine their views about its outcomes to learning. This research was based on phenomenological approach. The participants were determined by maximum variation sampling which is a type of...

A greater number of consumers use social technologies-social media, social networking, and social relevance-than organizations. Economically, however, companies have much to gain by taking the plunge. Results show that organizations that have made the effort to increase their knowledge and build...