Popescu, Ioana Cecilia; Vrânceanu, Diana Maria; … - In: Romanian Economic Journal 15 (2012) 46bis, pp. 97-110
In Romania, small and medium-sized enterprises manifest a certain interest in marketing activities, resulted in the existence of a specific marketing structure in half of them, as attests a survey done on a sample of 140 organizations. This research, focused on understanding the promotional...