<italic>Sewing machines, one of the first mechanical consumer goods to be mass produced and sold worldwide, provide an important case study for the understanding of global history in terms of the global diffusion of goods. However, as the case of colonial India demonstrates, it is what happens to such...</italic>

This paper uses two theoretical perspectives, information processing and resource dependency, to examine global account management (the co-ordination of activities involved in serving a single customer in multiple countries). It is hypothesized that global account management structures allow the...