The bank marketing, a specialized field of the marketing, has emerged following the extensive development of the … appearance, development and delimitation of the bank marketing concept following the increase of the financial-banking sector in … in presenting the evolution stages of the bank marketing and the manner in which the concept has been approached and …

Concept – Management Marketing. The rightful understanding of this compound noun has to take in consideration the … contribute to the conceptual understanding of the notions of Management Marketing and Marketing Management, but also brings some … information concerning other expressions linked to these two notions, namely: management of marketing activities (or Management of …

In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The … Management Marketing and Marketing Management, but also brings some information concerning other expressions linked to these two … notions, namely: management of marketing activities (or Management of marketing), marketing of management, managerial …

In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The … Management Marketing and Marketing Management, but also brings some information concerning other expressions linked to these two … notions, namely: management of marketing activities (or Management of marketing), marketing of management, managerial …

the bank before the crisis, providing a detailed firsthand account of the creation, marketing, selling, accounting, and … management of these financial instruments—and of how they ultimately created havoc inside and outside the bank. …

the bank before the crisis, providing a detailed firsthand account of the creation, marketing, selling, accounting, and … management of these financial instruments—and of how they ultimately created havoc inside and outside the bank. …