Thrassou, Alkis; Vrontis, Demetris; Bresciani, Stefano - In: World Review of Entrepreneurship, Management and … 10 (2014) 2/3, pp. 352-371
In an incessantly altering global tourism industry, hotels are forced to develop new strategic models. Models that do not simply fit new competitive conditions, but perpetually and automatically predict and adapt to these, according to the pace and nature of change. The aim of this research is...