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More Surf, Less Bias: The Influence of Advertising in Two-Sided Sport Markets
Rösch, Jürgen - In: International Journal of Sport Finance 9 (2014) 4, pp. 331-345
This paper analyzes the influence of advertisers on the results of the ASP World Tour in surfing. The close connection of the event with its sponsor, the interest of the sponsor in the outcome of the event, and the observability of the results allow to test the existence of a profit-orientated...
Persistent link: https://www.econbiz.de/10010941698
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Corporate Philanthropy in the Czech and Slovak Republics
Svitkova, Katarina - Center for Economic Research and Graduate Education and … - 2006
study that distinguishes different channels of support, namely, sponsoring and giving. The results show that tax legislation … fails to find a difference in the role of the tax rate for sponsoring and giving but documents differences in their use. It … more expensive. It suggests, though, that foreign-owned firms shifted their support from giving to sponsoring. …
Persistent link: https://www.econbiz.de/10005357515
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INFLUENTA CAZURILOR DE DOPAJ ASUPRA RELATIEI DINTRE SPONSORI SI ECHIPELE DE CICLISM
ROSCA, Vlad - In: Marathon 3 (2011) 2, pp. 212-232
, while others considered that doping did not have a negative impact on their sponsoring goals, so they continued to help …
Persistent link: https://www.econbiz.de/10010550944
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Susceptibility to coalitional strategic sponsoring
Mbih, Boniface; Courtin, Sébastien; Moyouwou, Issofa - In: Public Choice 144 (2010) 1, pp. 133-151
Persistent link: https://www.econbiz.de/10008596773
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Parrainage sportif des banques françaises : Une approche par la congruence
CHANUT, Odile; FERNANDEZ, Dominique BONET; DURANT, François - Institut de Préparation à l'Administration et à la … - 2014
In a competitive environment, banks carefully develop communication policies, particularly institutional, with the main objective to provide content in terms of brand image. A tool is the sports sponsorship, a means of communication relevant for banks, provided however that sport sponsorship is...
Persistent link: https://www.econbiz.de/10010757662
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Corporate Philanthropy in the Czech and Slovak Republics
Hanousek, Jan; Koèenda, Evžen; Svítková, Katarína - In: Czech Journal of Economics and Finance (Finance a uver) 60 (2010) 2, pp. 102-121
quantitative study they distinguish different channels of support: sponsoring and giving. They do not find evidence supporting the …
Persistent link: https://www.econbiz.de/10008459109
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Are Small Recipients Overlooked by Sponsors? An Empirical Note
Frank, Björn; Geppert, Kurt - In: Journal of Cultural Economics 28 (2004) 2, pp. 143-156
Hamburg, with a focus on sponsoring. Ex ante there are some reasons why firms, when giving to the arts, might favour large … recipients, but also some why they could favour smaller ones. For our sample we find that income from sponsoring per visitor is …
Persistent link: https://www.econbiz.de/10005673707
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Private Provision of Public Goods : Incentives for Donations
Pittel, Karen; Rübbelke, Dirk T.G. - CER-ETH Center of Economic Research, Department of … - 2004
In many countries the government supports individuals' and companies' donations dedicated to charity organizations or { more general { to public goods. Yet the effects of governmental support with respect to the provision of public goods has been and still is subject to an extensive debate in...
Persistent link: https://www.econbiz.de/10005800919
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Neuere Entwicklungen bei der Finanzierung von Kunst und Kultur durch Unternehmen
Hummel, Marlies - In: Ifo Schnelldienst 45 (1992) 04/05, pp. 08-24
Die vergangenen Jahre waren durch eine boomartige Ausgabenentwicklung in der privaten Kulturförderung und eine steigende Bereitschaft der Unternehmen gekennzeichnet,Kulturförderungen über Stiftungen durchzuführen. Dominierendes Motiv ist die Imagepflege, auch im Sinne einer Demonstration...
Persistent link: https://www.econbiz.de/10005048347
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The effect of a sports institutionÕs legal structure on sponsorship income: The case of amateur equestrian sports in Germany
Breuer, Christoph; Dietl, Helmut; WeingŠrtner, Christian; … - Institut für Strategie und Unternehmensökonomik … - 2011
Choosing the legal structure of a sports institution is one of the key decisions that sports managers must make, in part because the legal structure influences the revenue composition of sports institutions. Based on platform theory and property rights theory, this paper suggests that membersÕ...
Persistent link: https://www.econbiz.de/10010739905