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sponsoring of academic activities, there may be good reasons to adapt and further refine the scope of its provisions. The …
Persistent link: https://www.econbiz.de/10011162541
Choosing the legal structure of a sports institution is one of the key decisions that sports managers must make, in part because the legal structure influences the revenue composition of sports institutions. Based on platform theory and property rights theory, this paper suggests that membersÕ...
Persistent link: https://www.econbiz.de/10010739905
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Hervorgehend aus der zentralen Bedeutung der Zielsetzung des Transfers von positiven Einstellungsmerkmalen auf die Sponsorenmarke widmet sich die Sponsoringstudie 2012 speziell den folgenden Fragestellungen: 1. Welche Potenziale bieten die Vereine ihren Sponsoren hinsichtlich eines positiven...
Persistent link: https://www.econbiz.de/10010985759
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This paper analyzes the influence of advertisers on the results of the ASP World Tour in surfing. The close connection of the event with its sponsor, the interest of the sponsor in the outcome of the event, and the observability of the results allow to test the existence of a profit-orientated...
Persistent link: https://www.econbiz.de/10010941698
Die vergangenen Jahre waren durch eine boomartige Ausgabenentwicklung in der privaten Kulturförderung und eine steigende Bereitschaft der Unternehmen gekennzeichnet,Kulturförderungen über Stiftungen durchzuführen. Dominierendes Motiv ist die Imagepflege, auch im Sinne einer Demonstration...
Persistent link: https://www.econbiz.de/10005048347
In many countries the government supports individuals' and companies' donations dedicated to charity organizations or { more general { to public goods. Yet the effects of governmental support with respect to the provision of public goods has been and still is subject to an extensive debate in...
Persistent link: https://www.econbiz.de/10005800919
study that distinguishes different channels of support, namely, sponsoring and giving. The results show that tax legislation … fails to find a difference in the role of the tax rate for sponsoring and giving but documents differences in their use. It … more expensive. It suggests, though, that foreign-owned firms shifted their support from giving to sponsoring. …
Persistent link: https://www.econbiz.de/10005357515
, while others considered that doping did not have a negative impact on their sponsoring goals, so they continued to help …
Persistent link: https://www.econbiz.de/10010550944