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Persistent link: https://www.econbiz.de/10009021243
competition with that stemming from United Nations work on human and environmental development. This new methodology can be …
Persistent link: https://www.econbiz.de/10009352772
Data on broadband performance shows that Japan and Korea are significantly ahead of the USA and Europe. Korea is by far … role played by what are referred to as 'disruptive' competitors or new entrants; (2) the importance of competition between …
Persistent link: https://www.econbiz.de/10005543898
Data on broadband performance shows that Japan and Korea are significantly ahead of the USA and Europe. Korea is by far … role played by what are referred to as 'disruptive' competitors or new entrants; (2) the importance of competition between …
Persistent link: https://www.econbiz.de/10008563454
US companies more openly admit the growth of offshore outsourcing to countries like India and China now that presidential elections are over. The rise of India and China as potentially high technology software competitors and important participant in the world's software industry has seemingly...
Persistent link: https://www.econbiz.de/10010697253
emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …
Persistent link: https://www.econbiz.de/10010981045
Eine Umfrage, die das ifo Institut 1995 bei bayerischen Unternehmen und Designern durchgeführt hat, bestätigte die wichtige Rolle, die Design als Innovations- und Wettbewerbsfaktor spielt. Die Ergebnisse zeigen allerdings auch, daß sich nicht alle Unternehmen dieser Bedeutung bewußt sind....
Persistent link: https://www.econbiz.de/10005055796
This study examines the effects of television advertising on consumer demand for carbonated soft drinks using a random … coefficients logit model (BLP) with household and advertising data from seven U.S. cities over a three year period. We find that … advertising decreases the price elasticity of demand, indicating that advertising plays predominantly a persuasive, therefore anti …
Persistent link: https://www.econbiz.de/10010916532
contents upon which advertisers are likely to share similar preferences. (ii) In advertising industries characterized by high … correlation in products' qualities, an increase in the degree of competition may translate into a lower accuracy of news reports …. (iii) A sufficiently high degree of competition in the market for news drives out commercial media bias. …
Persistent link: https://www.econbiz.de/10010943035
objective is to analyze the effects of competition and advertising from one to another brewer from a standpoint of game theory …. This analysis is based on one of the clearest examples that have existed for years in a matter of advertising and … competition among soft drink companies Coca-Cola and Pepsi-Cola. …
Persistent link: https://www.econbiz.de/10010948965