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CONCEPT AND EVOLUTION OF BANK MARKETING
Turkes (Vînt) Mirela Catalina - In: Annals of Faculty of Economics 1 (2010) 2, pp. 1165-1168
The bank marketing, a specialized field of the marketing, has emerged following the extensive development of the … appearance, development and delimitation of the bank marketing concept following the increase of the financial-banking sector in … in presenting the evolution stages of the bank marketing and the manner in which the concept has been approached and …
Persistent link: https://www.econbiz.de/10008829719
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МАРКЕТИНГОВЫЕ ИНСТРУМЕНТЫ РЕАЛИЗАЦИИ КОНЦЕПЦИИ КОРПОРАТИВНОЙ ИДЕНТИЧНОСТИ
АНДРЕЕВА Л.Ю. - In: TERRA ECONOMICUS 10 (2012) 3, pp. 133-136
Концепция корпоративной идентичности приобретает все большую популярность в системе финансово-кредитного обслуживания, что объясняется весомой зависимостью...
Persistent link: https://www.econbiz.de/10011217825
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РОЛЬ МАРКЕТИНГОВОГО УПРАВЛЕНИЯ В ПЕРСПЕКТИВНОМ РАЗВИТИИ КРУПНЫХ РОССИЙСКИХ БАНКОВ
ОГУРЦОВА О.Н. - In: TERRA ECONOMICUS 11 (2013) 3, pp. 74-78
В статье выделена роль инструментов маркетингового управления в перспективном развитии крупных российских банков. В частности, рассмотрены подходы к...
Persistent link: https://www.econbiz.de/10011219552
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Wine packaging: marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson; Taylor, D. Christopher; Deale, Cynthia S. - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 215-237
The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to intense price competition. To differentiate wines, a...
Persistent link: https://www.econbiz.de/10010669600
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What do buyers really want when shopping for travel online? The relationship between travel product attributes and online buyer behaviour
Dunn, Gregory; Baloglu, Seyhmus; Annaraud, Katerina; … - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 344-362
The purpose of this study was to investigate the relative importance of online travel product selection attributes and examine the variations in their importance due to travel buying behaviour and demographic characteristics. The reliability and validity of the instrument were assessed prior to...
Persistent link: https://www.econbiz.de/10010669612
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Member segmentation of vacation travel club: price sensitivity and member status
Ferns, Bo Hu; Feng, Ruomei; So, Siu-Ian; Morrison, … - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 284-305
For membership programmes, segmentation is an important marketing tool to define groups who share common …
Persistent link: https://www.econbiz.de/10010816759
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Financial and alternative choices in personal transportation habits
Smith, Alan D. - In: International Journal of Electronic Finance 4 (2010) 3, pp. 236-268
An empirical study was conducted of employed professionals, representative of the marketing and financial services …
Persistent link: https://www.econbiz.de/10008755371
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Bank Heal Thyself: Benefits of Adding CoCos to the Balance Sheet
Furstenberg, George M. von - In: CESifo Forum 15 (2014) 3, pp. 65-71
Persistent link: https://www.econbiz.de/10010888444
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Micro-finance interventions : tools to combat the worst forms of child labour including trafficking
Kelly, Paula Francis - International Labour Organization (ILO), United Nations - 2002
Provides a practical tool for the design and implementation of sustainable microfinance interventions, with a particular focus on rural areas. Provides guidance on who to target, how to establish and maintain savings and lending schemes, what kind of training to provide, gender concerns and cost...
Persistent link: https://www.econbiz.de/10010967194
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Codes of Finance: Engineering Derivatives in a Global Bank
Lépinay, Vincent Antonin - Princeton University Press
the bank before the crisis, providing a detailed firsthand account of the creation, marketing, selling, accounting, and … management of these financial instruments—and of how they ultimately created havoc inside and outside the bank. …
Persistent link: https://www.econbiz.de/10011093940