Sandro, Castaldo; Erika, Mallarini; Katia, Premazzi; … - In: Micro & Macro Marketing (2012) 1, pp. 57-78
Trust has been studied in many different industries and settings because of its importance and influence in building successful relationships. It gains even more significance when dealing with credence services or in particular contexts, such as those in which one of the counterparts puts at...