Centralen Marketing-Gesellschaft der Deutschen Agrarwirtschaft (CMA) ist das Gemeinschaftsmarketing jedoch vor allem in der …

of marketing strategies exist. Also there is a lack of empirical evidence which examines a wide range of strategic … (1) identifies and clusters meat processors using similar marketing strategies, (2) places these clusters in a strategic … typology in order to better understand their position in the marketplace, and (3) analyses these strategic marketing types in …

The market for beer in Germany is special for many reasons, e.g. the purity law, the large number of breweries, or … question of this article. We employ weekly retail scanner data for Germany from 2000 to 2001. We find that discounts are higher …

attributes of the products, with the type of the marketing channel, with characteristics of the innovations and dummy variables …

Germany and Poland. Results indicate that gains from optimal marketing are rather small and uncertain in the real world …Increasing grain price volatility over the last year has revived the discussion on optimal marketing strategies …. Various models of optimal grain marketing have been proposed and simulated in the literature. In this study an overview on …

the grain marketing strategy of farmers that harvest (and store) both qualities. In this paper, we estimate the seasonal … the premium during the marketing season. The trend’s magnitude depends on the average quality of harvested wheat. If …

and parcel of marketing science for many years. Primarily the technical literature focuses on the different ways of …