The paper presents the results of an application of judgemental modelling to the development and analysis of scenarios in the pharmaceutical industry. It describes how the models were constructed and evaluated by a group of executives responsible for the scenario generation, and uses perceptual...

This paper looks at the problem of stock management in its broad context. Using three separate cases as illustrations, it presents some of the real life characteristics of stock control. The situations described show some of the complicated organisational problems that may arise and which are...

The problem of choosing a research portfolio continues to be of interest to R & D Management and a series of competing models are regularly proposed. Recently much of the research attention has been focused on multi-criteria methods which attempt to take into account the subjective nature of the...

This study introduces the concept of relational attractiveness of the customer (RAC) which is defined as the attitude of the supplier towards the customer firm in order to maintain and/or to improve an existing business relationship. Social Exchange Theory explains relational exchanges in...