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—How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach
Musalem, Andrés; Joshi, Yogesh V. - In: Marketing Science 28 (2009) 3, pp. 555-565
We analyze firms' decisions to invest in customer relationship management (CRM) initiatives such as acquisition and retention in a competitive context, a topic largely ignored in past CRM research. We characterize each customer by her intrinsic preference towards each firm, the contribution...
Persistent link: https://www.econbiz.de/10008787891
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Macroeconomics of the New and the Used Car Markets
Prado, Sylvain M. - In: Economics Bulletin 30 (2010) 3, pp. 1862-1884
The new cars of today are used cars of tomorrow and some people assume a competition between new and used markets. There are numerous, preconceived ideas and academic theories regarding the interactions between primary and secondary markets. To investigate the relations, we provide a...
Persistent link: https://www.econbiz.de/10008596628
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The European used-car market at a glance: Hedonic resale price valuation in automotive leasing industry
Prado, Sylvain M. - In: Economics Bulletin 29 (2009) 3, pp. 2086-2099
market. The model is applied to four European countries (France, Germany, Spain and Great Britain), and distributions are …
Persistent link: https://www.econbiz.de/10008562964
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Regional Dimensions of Liability of Foreignness: Between a Rock and a Hard Place?
Sofka, Wolfgang; Zimmermann, Jörg - Max-Planck-Institut für Ökonomik, Max-Planck-Gesellschaft - 2007
In this paper we develop optimized localization strategies for multinational firms to overcome their liability of foreignness by adding a regional dimension. We explore conceptually whether economic stress in a region has a mitigating or reinforcing effect. We test this analytical framework...
Persistent link: https://www.econbiz.de/10005824122
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A Family Hitch : Econometrics of the New and the Used Car Markets
Prado, Sylvain Michael - EconomiX, Université Paris Ouest-Nanterre la Défense … - 2010
Everybody knows that the new cars of today are used cars of tomorrow and some people assume a competition between new and used markets. There are numerous, preconceived ideas and academic theories regarding the interactions between primary and secondary markets. To investigate the relations, we...
Persistent link: https://www.econbiz.de/10008548323
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Challenging times for competition on the automotive market. The case of European Union and Romania
Niminet, Liviana Andreea - In: Studies and Scientific Researches. Economics Edition (2010) 15
The article deals with one of the most important sectors in the European Union, the automotive sector seen from the economic as well as from the industrial perspective. As the economic efficiency is usually measured in competition parameters an important part is dedicated to the competition on...
Persistent link: https://www.econbiz.de/10008470698
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DISTRIBUTION, MARKET STAGE AND STAGE OF CONNECTION WITH THE CUSTOMER
Cristinel – Sandu POPESCU - In: Management and Marketing Journal 4 (2006) 1, pp. 119-122
In this paper we develop the concept of distribution on automobile distribution. We consider the distribution as a neglected and fragmented sector of the automobile industries. We also analyzed the distribution from Great Britanie, SUA, Japan, France and West Europe.
Persistent link: https://www.econbiz.de/10008483683
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There is no Place Like Home: A Strategic Framework to Overcome Liability of Foreignness in the German Car Market
Sofka, Wolfgang; Zimmermann, Joerg - EconWPA - 2005
Germany through firm-specific advantages. Still, some face significant challenges. A submarket analysis shows that home market … advantages are more deeply rooted in the Western part of Germany and that foreign competitors find a more accessible competitive … environment in Eastern Germany. Therefore, East Germany is a superior platform for deploying effective and efficient …
Persistent link: https://www.econbiz.de/10005134415
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The European used-car market at a glance: Hedonic resale price valuation in automotive leasing industry
Prado, Sylvain Michael - EconomiX, Université Paris Ouest-Nanterre la Défense … - 2009
market. The model is applied to four European countries (France, Germany, Spain and Great Britain), and distributions are …
Persistent link: https://www.econbiz.de/10005012994
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There's no Place Like Home: A Strategic Framework to Overcome Liability of Foreignness in the German Car Market
Sofka, Wolfgang; Zimmermann, Jörg - Zentrum für Europäische Wirtschaftsforschung (ZEW) - 2005
Germany through firm-specific advantages. Still, some face significant challenges. A submarket analysis shows that home market … advantages are more deeply rooted in the Western part of Germany and that foreign competitors find a more accessible competitive … environment in Eastern Germany. Therefore, East Germany is a superior platform for deploying effective and efficient …
Persistent link: https://www.econbiz.de/10005059054