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Die späten Innovationsphasen - Zur Bedeutung der Zusammenarbeit zwischen zentralem und lokalem Produktmanagement. Ergebnisse einer Untersuchung in der Konsumgüterindustrie
Baumgarten, Antje; Herstatt, Cornelius - Institut für Technologie- und Innovationsmanagement, … - 2005
Die vorliegende Untersuchung betrachtet die Zusammenarbeit mit dem lokalen Produktmanagement bei der internationalen … Produktmanagement liegt. Innovationsabteilungen und Lead Countries spielen eine untergeordnete Rolle. Trotz der in der Literatur … lokalen Produktmanagement als tendenziell positiv beurteilt. Verbesserungspotentiale werden in einer besseren Information des …
Persistent link: https://www.econbiz.de/10009646580
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Onlinegestützte Suche nach innovativen Anwendern in direkten und analogen Anwendermärkten
Herstatt, Cornelius - Institut für Technologie- und Innovationsmanagement, … - 2003
Unternehmen, die Produkte der nächsten Generation entwickeln, stehen oft vor folgendem Problem: Orientieren sie ihre Entwicklung zu stark an den heutigen Kunden und Anwendern, resultieren oft nur kleine Innovationen (inkrementale Innovation). Lösen Sie sich hingegen von diesen Anwendern,...
Persistent link: https://www.econbiz.de/10009646548
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Crossing innovation and product projects management: comparative analysis in the automotive industry.
Beaume, Romain; Maniak, Rémi; Midler, Christophe - HAL - 2009
Projectification and platform approaches have been two main transformation trends implemented by industrial firms during the1990s. For those firms, innovation management no longer deals with introducing radically and totally new products, but rather withapplying innovative features within a...
Persistent link: https://www.econbiz.de/10008789648
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Digging into exploration processes within established firms: Insights from two entities dedicated to enhancing radical innovation to support existing business
Mahmoud-Jouini, Sihem Ben; Charue-Duboc, Florence; … - HAL - 2009
Since the seminal work of J. March (1991), balancing exploration and exploitation activities is an important topic in management research. Though the literature is abundant on the management of exploitation activities, exploration activities remain a much less studied area. How should be...
Persistent link: https://www.econbiz.de/10008791998
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Beyond product architecture: Division of labour and competence accumulation in complex product development
Becker, Markus C.; Zirpoli, Francesco - Dipartimento di Management, Università Ca' Foscari Venezia - 2011
This paper considers the trade-off between leveraging external sources of innovation by outsourcing design and engineering activities and the ability to develop internal product development competences. The trade-off arises because the division of labor within and across firms' boundaries has a...
Persistent link: https://www.econbiz.de/10009018191
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Productisation: A review and research agenda
Harkonen, Janne; Haapasalo, Harri; Hanninen, Kai - In: International Journal of Production Economics 164 (2015) C, pp. 65-82
Productisation relates to the process of analysing a need, defining and combining suitable elements, tangible and/or intangible, into a product-like defined set of deliverables that is standardised, repeatable and comprehendible. This paper clarifies the concept of productisation by surveying...
Persistent link: https://www.econbiz.de/10011263676
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Kurdola: Product Portfolio Decision
Mukherjee, Jaydeep - In: Vision 19 (2015) 1, pp. 58-64
MOMCO was a leading manufacturer and marketer of branded edible oils in India. In its product portfolio, Kurdola was PUFA (poly unsaturated fatty acid) based premium edible oil. It was established in the market as the best product for keeping the heart healthy, based on the findings of medical...
Persistent link: https://www.econbiz.de/10011265792
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Product Management and Knowledge Management
Meza, Peter - International School for Social and Business Studies, …
On a global basis, product managers are recognizing the importance of knowledge as a means of gaining or sustaining product success on market. Knowledge management becomes an essential process in product management. A product management that joins all needed market, economic and technical skills...
Persistent link: https://www.econbiz.de/10010552068
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Product strategy vis-à-vis environment: are strategies of pesticide manufacturers in India sustainable?
Narula, Sapna A.; Upadhyay, K.M. - In: Social Responsibility Journal 7 (2011) July, pp. 282-294
Purpose – The purpose of this paper is to present strategic responses of leading Indian pesticide manufacturers to the voice of stakeholders and regulatory authorities regarding environment friendly products and processes. The study has made a unique attempt to analyze the product portfolio of...
Persistent link: https://www.econbiz.de/10009274772
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Consumer Credit Products in Romania
Florian, Laszlo Gyula - Fakulteta za Management, Univerza na Primorskem
Consumer credit is defined in many countries as credit destined to finance any purchase other than property. The first part of this paper covers the main characteristics of Romanian consumer credit market vis-à-vis of consumer credit market at EU level. We point out to the dangers of consumer...
Persistent link: https://www.econbiz.de/10010736558