The purpose of this paper is to identify the main factors professional fund managers in Québec take into consideration when assessing the riskiness of their investment in common stocks. L’objet de cet article est d’identifier les principaux facteurs que les gestionnaires professionnels de...

In a quest for connecting with customers, the world's largest brands have gone online to develop communities to interact with consumers. Despite widespread adoption less is known about what motivates consumers to continually interact in these communities. Across six studies, we develop and test...

The Total Design Method (TDM) of designing and implementing mail surveys has been shown to achieve high response rates. One key step in the TDM is sending a third-wave of surveys by certified mail. However, little research exists to verify the effectiveness of this step in improving response...

This paper discusses a recently developed variable selection procedure suitable when the available data have discrete components. In the context of the new product problem, a modification to the basic methodology is proposed with a view of identifying product profiles closely associated with...

This paper describes a theoretical model for incentive and control within the framework of the advertising agency-client relationship. This particular interorganizational relationship has been characterized by frequent disagreements, discontent and resignation of accounts by both sides. For many...

This study presents an approach to benchmark dealer performance in a business-to-business setting through a rigorous efficiency analysis of sales staff allocation. Using a series of basic and extended data envelopment analysis (DEA) models on data collected from a survey of self-reported...

This study examines whether marketing capabilities consistently mediate intangible capital on performance across institutional environments. A partial test of resource-advantage theory is conducted, examining the relationship between four intangible capital elements on marketing capabilities and...