During the last decades marginal rural territories of Europe lost a great part of their productive character, acquiring nowadays new functions, roles and social meanings which, in turn, are leading to their perception as consumption places. Among the new roles and functions, environmental...

During the last decades marginal rural territories of Europe lost a great part of their productive character, acquiring nowadays new functions, roles and social meanings which, in turn, are leading to their perception as consumption places. Among the new roles and functions, environmental...

Visual cues in OTC drugs promotional materials were determined. We performed a content analysis of printed materials. The persons appeared in all of the osteoporosis treating OTC drugs materials. Drug-related products were often visualised. Identity reward visual cues, except drug taking, were...