This article explores how the strategic team perceives the strategy and strategy changes of their own company and its competitors. Findings from a case study covering both a period of "boom" and a period of "bust" demonstrated that the managers in the strategic team differed greatly in...

Effective co-ordination of business-to-business relationships is an important determinant of firms' competitiveness under changing market conditions. Drawing on transaction cost analysis (TCA) and resource-dependence theory (RDT), the authors analyse the effects of inter-firm dependence and...

As several writers have indicated, significant deviations from the competitive model are found in pharmaceutical markets. Aside from barriers related to scale economies, technological factors and demand conditions, a variety of legal restraints are placed on production, distribution and...