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This article considers competition between nationally advertised brands and quality-equivalent privatelabel brands (a form of store, house or own-label branding). Philip Parker and Namwoon Kim investigate the impact of advertising on market power across brands. Supporting recent theoretical...
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The deregulation of the telecommunications industry has resulted in a variety of industry structures which have been created in hopes of increasing competition. One example is the licensing of cellular telephone services in the United States where the FCC created duopolies in which two firms...
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Despite their obvious importance, not much marketing research focuses on how business-cycle fluctuations affect individual companies and/or industries. Often, one only has aggregate information on the state of the national economy, even though cyclical contractions and expansions need not have...
Persistent link: https://www.econbiz.de/10005674218
Selling information that is later used in decision making constitutes an increasingly important business in modern economies (Jensen [Jensen, Fred O. 1991. Information services. Congram, Friedman, eds. , Chapter 22. AMA-COM, New York, 423–443.]). Information is sold under a large variety of...
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This paper evaluates the effects of liberalizing access to the space sector, as currently envisaged by the EC Commission. We undertake an econometric evaluation of the degree of scale economies in satellite operations and calibrate a Cournot model of competition in which the effect of...
Persistent link: https://www.econbiz.de/10005504256
The deregulation of the telecommunications industry has resulted in a variety of industry structures which have been created in the hope of increasing competition. One example is the licensing of cellular telephone services in the United States. In the face of scarce radio spectrum, the Federal...
Persistent link: https://www.econbiz.de/10005504383
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