Shin, Jiwoong; Sudhir, K.; Yoon, Dae-Hee - In: Management Science 58 (2012) 5, pp. 932-947
The widespread adoption of activity-based costing enables firms to allocate common service costs to each customer, allowing for precise measurement of both the cost to serve a particular customer and the customer's profitability. In this paper, we investigate how pricing strategies based on...