Rotthoff, Kurt William; Depken, Craig A.; Groothuis, … - In: Applied Economics 46 (2014) 19, pp. 2277-2289
When corporate sponsors want to maximize their exposure, they often focus sponsorship dollars on events, teams and athletes that will prove to be reliable, respectable and, most important, repetitive advertising outlets. Analysing the factors that increase a broadcaster's propensity to display a...