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This article uses the resource-based framework for analyzing the strategy of Gemplus, a spin-off of the French group Thomson, that has grown by 50 per cent each year since its creation in 1988. Three points are highlighted: (1) Gemplus combined various resources in order to build a distinctive...
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John Kenneth Galbraith might be considered the unknown founding father of our collective attempt to build a "PEKEA" (Political and Ethical Knowledge in Economic Activities). As a matter of fact, he has developed a "political and moral philosophy" conception to study economic activities. Compared...
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