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O'Hara G. (2005) A journey without maps: the regional policies of the 1964-70 British Labour Government, Regional Studies 39 , 1183-1195. This paper examines four influences on British regional policy in the late 1960s: party politics in the context of the economic environment; the structure of...
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Purpose of this paper is to offer a pragmatic tool for management and marketing practitioners in small businesses. The name of the tool is Prioritized Action for Marketing Improvements (PAMI). This work gives an overview of marketing and strategy processes in small businesses and a brief...
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The world pharmaceutical industry has changed tremendously in the last decade. Globalization processes reinforce a consolidation of the world pharmaceutical industry. Mergers and acquisitions prevail more and more as a strategic orientation of numerous world pharmaceutical companies. In our...
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of the Internet marketing as a distinctive field within marketing theory and practice. Since then, the Internet usage and …
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В статье административный подход раскрывается как комплекс универсальных действий, способов воздействия по формализации, регламентации, контролю и...
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В статье предложены методические рекомендации по оценке эффективности функционирования системы управления маркетингом. Методика заключается в проведении...
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В статье выделена роль инструментов маркетингового управления в перспективном развитии крупных российских банков. В частности, рассмотрены подходы к...
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