HOX, JOOP J.; KREFT, ITA G. G.; HERMKENS, PIET L. J. - In: Sociological Methods & Research 19 (1991) 4, pp. 493-510
Factorial surveys constitute a specific technique for introducing experimental designs in sample surveys. Respondents are presented with descriptions (vignettes) of a constructed world in which important factors are built in experimentally. Using balanced designs well known from the multivariate...