Ecotourism is nature-based, learning-oriented tourism that has the intent of being environmentally, economically and socio-culturally sustainable. The positive impacts of ecotourism include its incentive effect for protecting natural habitats, its provision of funds and volunteer activity to...

Ecotourism is nature-based, learning-oriented tourism that has the intent of being environmentally, economically and socio-culturally sustainable. The positive impacts of ecotourism include its incentive effect for protecting natural habitats, its provision of funds and volunteer activity to...

•First peer reviewed publication to link tourism to the Chinese Dream.•Tourism/Dream relationship contextualized by enlightened mass tourism.•Nine-cell matrix positions three tourism modes against three relationships.•Framework for investigating sustainable tourism “with Chinese...