Today, the insurance and reinsurance industries find themselves exposed to an unprecedented degree of scrutiny from core stakeholders: policyholders, employees, investors and supervisory authorities. This increased interest is a reaction to the fundamental changes that have recently been taking...

Against the backdrop of the credit crisis, the paper looks into the crucial role of trust and reputation in the insurance industry. We also offer some specific recommendations for management to consider in order to preserve these indispensable intangible assets in times of evaporating...