Vaghefi, Mahyar Sharif; Vaghefi, Mahrad Sharif; … - In: Marketing Letters 25 (2014) 4, pp. 425-434
Group-buying auction is a new business model in e-commerce. This auction has its own characteristics that make it … distinct from other types of auctions. Customers' waiting time is an inherent attribute for group-buying auction. However, this … be of great importance. In this paper, with the help of game-theory concepts and according to each customer's waiting …