Quantity discount pricing is a common practice used by business-to-business and business-to-consumer companies. A key characteristic of quantity discount pricing is that the marginal price declines with higher purchase quantities. In this paper, we propose a choice-based conjoint model for...

<Para ID="Par1">Using 360 questionnaire data collected in Beijing, China, this study examines consumers’ acceptance and willingness to pay (WTP) for pistachios produced in China, California and Turkey. The impact of country of origin (COO), price, flavor, package size and package type was analyzed. A...</para>

This paper uses stated and revealed preference data from a choice-based conjoint survey instrument to estimate willingness to pay for distance-based local food products. The survey was administered to three different groups of respondents: members of a consumer buying club, a random sample of...

We use results of a consumer taste test conducted in Portland, Oregon, and choice-based conjoint analysis to examine consumer attitudes about grass-fed beef compared to conventional grain-fed: taste preferences, willingness to pay, and willingness to buy frozen meat in bulk. We consider the...

The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org

Organic rice production in the Philippines has been growing rapidly since 1986. We conducted a conjoint analysis to determine consumers' preferences of multiple attributes of organic rice in Manila and Naga city. Attributes included were price, reduced health risk level, environmental quality,...

In this paper, we elicit preferences of Swiss citizens for the allocation of income redistribution to different uses through a Discrete Choice Experiment performed in 2008. Neustadt and Zweifel (2009} provide an estimate of the total desired amount of income redistribution as a share of...

Projects and reforms targeting infrastructure services can affect consumer welfare through changes in the price, coverage, or quality of the services provided. The benefits of improved service quality—while significant—are often overlooked because they are difficult to quantify....

Over 5 billion people worldwide are exposed to unsafe water. Given the obstacles to ensuring sustainable improvements in water supply infrastructure and the unhygienic handling of water after collection, household water treatment and storage (HWTS) products have been viewed as important...

Differentiated prices, bundling, Web auctions : firms' pricing practices are evolving. When there is no market or for customised pricing, the willingness-to-pay concept seems to be interesting. This article aims at presenting a synthesis of the marketing research stream relative to willingness...