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Advertising as a Signaling Device in the Swedish Pharmaceuticals Market
Hellström, Jörgen; Rudholm, Niklas - Institutionen för Nationalekonomi, Umeå Universitet - 2003
The paper empirically studies whether pharmaceutical firms uses advertising as a signal for high quality drugs. A …
Persistent link: https://www.econbiz.de/10005652054
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Learning To See, To Adapt To, and To Value Uncertainty
Smit, Han; Moraitis, Thras - Princeton University Press
latest advances in behavioral finance, real option valuation, and game theory, this unique playbook explains how to express … theory and featuring numerous real-world case studies, Playing at Acquisitions will enhance the ability of CEOs and their …
Persistent link: https://www.econbiz.de/10011082752
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Playing at Acquisitions: Behavioral Option Games
Smit, Han; Moraitis, Thras - Princeton University Press
latest advances in behavioral finance, real option valuation, and game theory, this unique playbook explains how to express … theory and featuring numerous real-world case studies, Playing at Acquisitions will enhance the ability of CEOs and their …
Persistent link: https://www.econbiz.de/10011082775
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Strategic R%D in systems industry - a network externality-based theory
Sarkar, Sumit - In: International Journal of Management and Network Economics 2 (2012) 3, pp. 236-256
The existing literature suggests that an incumbent monopolist supplier of a system component can successfully deter entry by increasing its installed base, which plays a role similar to that of the commitment value of investment in capacity. In this paper, we consider a systems market with...
Persistent link: https://www.econbiz.de/10010817121
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Warranties as Signals Under Consumer Moral Hazard
Lutz, Nancy A. - Cowles Foundation for Research in Economics, Yale University - 1988
In this paper, I examine whether and how warranties serve as signals of product quality in an environment where there are opportunities for consumer moral hazard. My model is very similar to Grossman's. A risk neutral monopolist produced a good of fixed and exogenous quality. This product is...
Persistent link: https://www.econbiz.de/10005463971
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Price Signals Quality. The Case of One-Sided Asymmetric Information
Ellingsen, Tore - Economics Institute for Research (SIR), … - 1995
The paper considers the pricing decision by a seller who has private information about quality. It is shown that, contrary to widespread belief, high quality products may be sold with positive probability even when buyers have no private information. The separating equilibria have a very simple...
Persistent link: https://www.econbiz.de/10005649431
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The Informational Role of the Arbitration Clause
Chappe, Nathalie - In: European Journal of Law and Economics 13 (2002) 1, pp. 27-34
Persistent link: https://www.econbiz.de/10005674370
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Price as a signal of product quality: some experimental evidence
Mastrobuoni, Giovanni; Peracchi, Franco; Tetenov, Aleksey - Collegio Carlo Alberto, Università degli Studi di Torino - 2012
We use experimental data to disentangle signaling and budgetary effects of price on wine demand. The experimental … design allow us to isolate in a simple and intuitive way the two effects. The signaling effect is present and nonlinear: it … experiment is consistent with rationally using prices as signals of quality. Price signals also have greater importance for …
Persistent link: https://www.econbiz.de/10010748222
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Can Brand Extension Signal Product Quality?
Moorthy, Sridhar - In: Marketing Science 31 (2012) 5, pp. 756-770
the firm behind the brands. Even with these conditions in place, the signaling argument is fragile: firm observability of … past performance diminishes brand extension's signaling capability; an arbitrarily small probability of failure for good … than signaling product quality. …
Persistent link: https://www.econbiz.de/10010630456
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Wealth as a Signal in the Search Model of Money
Okumura, Tsunao - Center for Mathematical Studies in Economics and … - 2005
such signaling effects may arise in equilibrium and may lead to more unequal distributions of wealth and lower welfare than …
Persistent link: https://www.econbiz.de/10005588737