Narrow search
Showing 1 - 10 of 6,496
Cover Image
How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: EconStor Open Access Articles (2013), pp. 34-41
emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …
Persistent link: https://www.econbiz.de/10010981045
Cover Image
Not Just Mad Englishmen and a Dog: The Colonial Tuning of 'Music on Record', 1900-1908
Parthasarathi, Vibodh - eSocialSciences - 2010
practices shaping it; the popularisation of commodities and ideas through advertising and the meaning accorded to this 'new …
Persistent link: https://www.econbiz.de/10008504566
Cover Image
Advertising for high-technology products in the product launch phase – a content-analysis
Baccarella, Christian V.; Gerhard, Daniel A.; Voigt, … - In: International Journal of Engineering Management and … 1 (2010) 4, pp. 249-268
Marketing activities during the phase of product launch have an effect on the success of new products. This is especially important in a high-technology context, since customers face high risk when purchasing these products. This uncertainty can be reduced with the right marketing strategy. One...
Persistent link: https://www.econbiz.de/10009360111
Cover Image
Health Insurance Competition in Germany - The Role of Advertising
Becker, Bettina; Uebelmesser, Silke - School of Business and Economics, Loughborough University - 2010
In the 1990s, competition among health insurance funds (‘sickness funds’) was introduced in Germany. As one means of … the market. In this paper, we want to analyse the funds’ advertising activities in the face of the changed competitive … potential effects of competition on funds’ advertising strategies; one of the volume and cost of advertisements and one of their …
Persistent link: https://www.econbiz.de/10008516757
Cover Image
Die Werbung als Nachfragedeterminante für Druckerzeugnisse
Grefermann, Klaus - In: Ifo Schnelldienst 43 (1990) 04, pp. 12-16
Die Nachfrage nach Erzeugnissen der Druckindustrie wird am stärksten von der Werbung beeinflußt. Zwei Drittel der … Druckproduktion sind mit der Werbung verbunden. Laut Zentralausschuß der Werbewirtschaft (ZAW) betrugen die Werbeausgaben in der BRD … und Rundfunk 44%) zeigen die führende Stellung der Druckerzeugnisse in der Werbung. Wegen des sich verschärfenden …
Persistent link: https://www.econbiz.de/10005055673
Cover Image
Education Promoted Secularization
Becker, Sascha O.; Nagler, Markus; Woessmann, Ludger - Department of Economics, University of Warwick - 2014
Why did substantial parts of Europe abandon the institutionalized churches around 1900? Empirical studies using modern data mostly contradict the traditional view that education was a leading source of the seismic social phenomenon of secularization. We construct a unique panel dataset of...
Persistent link: https://www.econbiz.de/10010862682
Cover Image
The Missing View of the Cathedral: The Private Law Paradigm of European Legal Integration
Caruso, Daniela - Jean Monnet Chair - 1996
Persistent link: https://www.econbiz.de/10009216688
Cover Image
“A witches' dance of numbers”: Fictional portrayals of business and accounting transactions at a time of crisis
Evans, Lisa - In: Accounting, Auditing & Accountability Journal 22 (2009) February, pp. 169-199
Purpose – This paper's purpose is to show how literary texts can be used as a source for gaining insights into social practices, including accounting. It aims to deepen our understanding of such social practices in their cultural, social, economic and political contexts by examining portrayals...
Persistent link: https://www.econbiz.de/10009318127
Cover Image
Rashomon in Karlsruhe - A reflection on Democracy and Identity in the European Union
"Franz C. Mayer" - Jean Monnet Chair - 2001
Abstract: On June 30, 2009, the German Constitutional Court declared the Lisbon Treaty to be compatible with the German constitution. The Lisbon decision marked the end of an intense constitutional battle. The following text illustrates how different views on and different understandings of...
Persistent link: https://www.econbiz.de/10008742943
Cover Image
Education Promoted Secularization
Becker, Sascha O.; Nagler, Markus; Woessmann, Ludger - CESifo - 2014
Why did substantial parts of Europe abandon the institutionalized churches around 1900? Empirical studies using modern data mostly contradict the traditional view that education was a leading source of the seismic social phenomenon of secularization. We construct a unique panel dataset of...
Persistent link: https://www.econbiz.de/10010752162