<title>ABSTRACT</title> The need to develop marketing strategies in higher education is evident. In order to develop effective strategies, marketers must understand the basic needs that their product fulfills. Exploratory research was utilized to identify and better understand the needs that motivate consumers...

Although Ireland has done much already to reduce its government deficit, the scale of the fiscal adjustment required means that there is still some distance to go. In international terms, Ireland's fiscal consolidation will ultimately prove to be one of the largest recorded in the Organisation...