This paper studies content strategies for online publishers of digital information goods. It examines sampling … strategies and compares their performance to paid content and free content strategies. A sampling strategy, where some of the … industry. We analyze optimal decisions concerning the size of the sample and the price of the paid content when sampling serves …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …