An empirical study was conducted of employed professionals, representative of the marketing and financial services industry located within the metropolitan section of Pittsburgh, PA, resulting in 191 useable questionnaires. The thrust was to investigate the degree of seriousness on the part of...

ILO pub-WEP pub-PREALC pub. Working paper, econometric model for the measurement of poverty and basic needs, partic. In Latin America - considers absolute vs. Relative deprivation and attitudes and consumer behaviour associated with low income; discusses income distribution, gross national...

The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to intense price competition. To differentiate wines, a...