Naidoo, Perunjodi; Ramseook-Munhurrun, Prabha; … - In: International Journal of Management and Marketing Research 3 (2010) 3, pp. 95-106
in first-time customer purchase, positive word-of-mouth (WOM) and customer loyalty. Mauritius is a popular holiday … island. The current study aims to fill this gap by investigating the brand image of Mauritius among European tourists. A …-way ANOVA are used to analyze the results. The results reveal that the brand image of Mauritius is associated mostly with the …