Kohli, Chiranjeev; Suri, Rajneesh - In: Business Horizons 54 (2011) 6, pp. 563-573
perhaps the most accessible lever to manage profitability. Even minor fluctuations in pricing can have a significant impact on … both revenues and profitability. As such, lack of careful planning in pricing is a wasted opportunity. With this as a … backdrop, we make a case for precision in pricing to enhance profitability. Since consumers vary in their preferences …