Cosma, Smaranda; Pop, Cornelia; Negrusa, Adina - In: Interdisciplinary Management Research 3 (2007), pp. 39-56
location of Transylvania. Thus, Romania is the only country in the world which can exploit the myth of Dracula as being at its … ‘home’. This could be considered a competitive advantage for Romania as a tourist destination. The vampire named Dracula … desuetude. Though, the question remains: should the Dracula myth be used as a brand promoting Romania as a tourist destination …