Results of a cross-cultural, repeated measures study of advertising attitudes among subscribers toward product test magazines are presented. The subscriber of the product test magazines, seen as an important group of purchasers and trend setters, were found to have less favorable attitudes to...

Hendrik Hering, Wirtschaftsminister von Rheinland-Pfalz, sieht im »Fall« Opel keinen Einzelfall, Tag für Tag fände genau eine solche Unterstützung bei zahlreichen kleinen und mittelständischen Unternehmen statt. Es sei richtig gewesen, Opel zu helfen. Nun sei GM an der Reihe. Der Staat...

This paper reports on some evidence from an international consumer survey in Germany and the United States which suggests the existence of an information-sensitive consumer-elite which transcends national boundaries. These Cosmopolitan Information Seekers, far higher in education, income, and...